Paid ads and PPC · delivered in 2-4 days
This is a read-only review of your Google Search click performance: we identify priority gaps, draft sample ad rewrites, and hand you keyword tables ready for your own implementation, without touching your account.
The issue: when click-through rates dip or cost-per-click climbs on active Search campaigns, bidding and match types often take the blame, while tired ad copy, weak quality signals and unexplored search queries remain unaddressed.
Our approach: a read-only audit delivered as a written report with recommendation tables. We only need viewing access to Google Ads, never editing rights, so you stay fully in control of the account throughout.
This service suits established Search campaigns built around keyword-based ad groups and text ads. It is not designed for building a keyword list from scratch, and it does not cover Performance Max-only setups.
Package tiers (each builds on the one below):
Starter
Priority gaps highlighting underperformance and the order to fix them, sample ad and extension rewrites, keyword ideas pulled from existing search terms, and guidance on tightening or broadening match types. You handle all implementation; we make no account edits.
Standard (our recommended tier) — includes Starter, plus:
A deeper, wider-ranging Search diagnosis, further ad and extension rewrites, a keyword plan mapped to specific pages and ad groups, and notes on bidding or targets for Manual CPC or Smart Bidding strategies.
Premium — includes Standard, plus:
An action roadmap that sequences changes by priority, phased keyword suggestions starting with lower-risk terms, broader rewrites across more of the campaign, and auction insight notes where competitor data allows.
How the process runs:
1. We confirm read-only access, your customer ID, bidding type, the date range and which Search campaigns fall in scope.
2. We examine keywords, quality statuses, CTR and CPC patterns, search terms, ads and extensions, mapping your offer and landing pages to spot coverage gaps according to your package.
3. We prioritise rewrites, quality concerns, search-term keyword ideas, and, for Standard and Premium, the keyword plan alongside match or bid/target notes.
4. We deliver a single written report with recommendation tables; you carry out the changes, as we do not edit the account ourselves.
Data requirements: Starter needs at least 14 days of Search performance data. Standard and Premium work best with 30 days or more. Accounts need sufficient search terms and keywords with impressions; new or very low-spend accounts may see limited results. Search Console access is optional.
What is excluded: account edits, admin access, ongoing management, audience targeting plans, dayparting or scheduling advice, landing-page redesign, Performance Max-only audits, and any guarantees around CTR, CPC or Quality Score.
See the Packages section for exact pricing and delivery times for each tier.
Your order opens its own thread here the moment it is paid, and everything about that order - questions, changes and the final report - happens in it.
No, this is strictly a report-based service. We only request read-only access to Google Ads if you choose to grant it, and many orders work directly from your CSV exports. Any recommendations are implemented by you, at your own discretion.
Search Console is not required. For Standard and Premium tiers, we rely on your product and landing pages together with Keyword Planner to spot coverage gaps, plus your existing Google Ads search terms for in-account ideas.
We cannot promise improvements to CTR or CPC. Our output is a set of prioritised recommendations, and outcomes depend on competition, landing page quality and how you apply the suggestions. Quality Score guarantees fall outside the scope of this service.
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