Google ads negative keyword research from search terms to reduce wasted spend

What you receive

PBN.LTD reviews your Google Ads search terms export and returns a ranked list of queries that look relevant but rarely convert - such as DIY, jobs, free, wholesale or competitor-style searches. You then apply the recommended negatives yourself inside your account.

• One structured pass over your submitted search terms data
• A prioritised add-now list of high-cost, low-intent terms
• Guidance on where spend is concentrating without value
• Delivery within 11 days

Why this matters

Search campaigns often bleed budget on queries that resemble genuine buyer intent but never convert - think DIY attempts, job seekers, freebie hunters, wholesale buyers or people checking out competitors. Your search terms export shows the cost and clicks behind these queries, but turning that raw data into a confident negative-keyword decision takes a consistent method, which is what this order provides.

How the process works

You send across your CSV export together with any brand or product names that must never be suggested as negatives. PBN.LTD cleans the file, applies a consistent waste-detection approach to the costliest, lowest-intent rows, and delivers the finished recommendations within the agreed timeframe. Implementation stays entirely with you - PBN.LTD does not access your Google Ads account or touch live campaigns.

Data requirements

We need a minimum of 14 days of data, though 30 days or more is preferable, since larger samples give steadier rankings and sharper waste judgement. At minimum the export should include the search term itself, clicks and cost; adding conversions, impressions, campaign and ad group data helps refine the analysis further. Even a bare-bones, spend-only file can still be worked with - any limitations in the data will be flagged in the written notes.

Who this suits

This service is built for advertisers already running Search campaigns who want ranked negative-keyword suggestions drawn from their own search terms, along with a clear picture of where budget is wasted.

Who this is not for

This is not a full account audit, Performance Max search-term cleanup, keyword-planner research, bid or budget strategy, ad copy rewriting, GA4 configuration, account access, or continuous management. No return-on-spend outcome is promised.

What you need to provide

• The domain this order relates to
• Your brief, including any brand terms to protect from being flagged

What happens after you buy

Your order opens its own thread here the moment it is paid, and everything about that order - questions, changes and the final report - happens in it.