Site audit with actionable recommendations

Rather than a generic software export, this audit examines your site in relation to your offers, margins and the pages your competitors already rank for. The deliverable is built around three elements:

• A technical review identifying the handful of structural issues holding back your commercial pages, such as wasted crawl budget, index bloat, template faults and weak internal linking, while leaving out cosmetic flags that do not matter.
• A page-level map showing which URLs to keep, merge or rewrite, and where a genuine gap justifies a new page because the query signals purchase intent rather than general reading.
• A prioritised task list explaining what to change, why it comes before other items, and what result it unlocks, so your team can act without decoding a lengthy report.

Most off-the-shelf audits amount to a crawler export with a cover sheet. The tool flags missing alt text, slow scripts, thin content and broken links, then sorts them by its own idea of severity. That severity score has no sense of which pages actually generate revenue, which search terms sit close to a purchase, or which fixes move rankings versus which only move a score. The result is a longer list and the same unanswered question of where to start.

This service works differently. The crawl data is read against your offers, your margins and the pages competitors currently rank with, rather than against a default scoring model. The fixes are then ordered so that early changes make the later ones worthwhile. That ordering is where most of the value sits.

Consider the mechanism: if search engines are spending their attention on parameter URLs, tag archives and near-duplicate category pages, new commercial pages may struggle to get indexed fairly. Adding more articles on top does not help; it simply adds more pages competing for attention the site is already wasting. Sorting out what gets crawled and indexed first, then directing internal links towards pages that can convert, gives everything published afterwards a genuine chance of being found. Done the other way round, you are publishing onto a site that search engines are still struggling to read properly.

The same logic applies to keyword selection. High search volume does not mean buying intent. A page can rank well for a broad, informational term and never influence a purchase decision. This audit separates queries tied to comparison, pricing or provider research from queries that are purely informational, and builds the content plan around the former, using the latter only in support. A smaller set of pages aimed at people close to buying tends to outperform a content calendar built simply to cover a topic.

The outcome is not a reprinted dashboard but three practical components: a technical review naming the real structural blockers, a page map covering what to keep, merge or create, and a sequenced task list your team can act on directly, instead of reinterpreting a 90-page export.

Because the fixes target how search engines reach and understand your commercial pages, they improve the return on every page you already have as well as every page you publish next. That judgement about what counts as commercial for your business is the core of the work, and it cannot be automated by a templated tool.

Delivery takes 2 days. You will need to provide the domain the audit covers along with a brief outlining your goals.

What happens after you buy

Your order opens its own thread here the moment it is paid, and everything about that order - questions, changes and the final report - happens in it.