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Professional brand style guide and complete visual identity kit

Professional brand style guide and complete visual identity kit

Website and landing page design · delivered in 4-8 days

A logo tells people what your brand looks like. A full identity kit tells everyone how to use it consistently, from colour choices to layout rules.

  • Colour palette supplied with exact HEX, RGB and CMYK values
  • Font pairing guidance for headline and body text
  • Logo usage rules covering correct and incorrect applications
  • Foundational brand rules delivered in a polished PDF
  • Up to 2 rounds of revisions on every package

The mid-tier package builds on this foundation with a single-sided business card layout and social media templates sized for 2 platforms.

The top package extends the kit further with letterhead artwork, an email signature, 3 social media post templates for one platform, and a full written brand style guide bringing every element together.

A logo answers a single question: what does the brand look like? Everything else — which colours belong together, which fonts sit where, how the mark behaves on light or dark backgrounds — needs its own set of rules. Without them, every printer, freelancer or new hire fills the gaps their own way, and the brand starts to look slightly different wherever it shows up. That inconsistency is often the first thing a customer notices, even if they cannot say exactly why something feels off.

We put together a visual identity kit that gives your whole team, and anyone working alongside you, one shared reference point. It is written to be handed straight to a designer, a print supplier, a social media manager or a new employee, so the brand stays recognisable everywhere it appears.

The kit is built to be used, not just admired. Overly elaborate guidelines rarely get followed in practice, so ours are kept clear and practical, matched to how your business actually operates day to day.

What is included

  • Colour palette with precise HEX, RGB and CMYK codes for accurate colour across print and screen
  • Font pairing recommendations with notes on where each typeface should be used
  • Logo usage guidance, including which version to use and common mistakes to avoid
  • Entry-level package: the core brand foundation, delivered as a polished PDF
  • Mid-tier package adds business card artwork plus social profile and cover templates for 2 platforms
  • Top-tier package adds letterhead, an email signature, 3 social media post templates and a comprehensive written style guide

Every package carries up to 2 rounds of revisions. If you do not yet have a logo, get in touch before ordering so we can quote a combined logo and identity kit.

What happens after you buy

Your order opens its own thread here the moment it is paid, and everything about that order - questions, changes and the final report - happens in it.

Questions people ask

What is your refund policy?

All orders are final. Payment covers the time and expertise invested in your project, which is spent as soon as work begins. Revision rounds are built into every package to address feedback properly. Where a fix falls outside the original scope, extra fees may apply, and refunds are not offered under any circumstances.

What if I change my mind or direction during the project?

Reasonable adjustments in direction are a normal part of the process and we will accommodate them where possible. Larger shifts in scope partway through a project can affect timelines and may need a revised quote, so giving detailed requirements upfront helps avoid this.

What if I need this faster than your standard turnaround?

Get in touch before ordering to check whether a faster turnaround is possible for your project. An express add-on, cutting delivery by 2 days, is available on most listings.

What if I’m not happy with the deliverable?

That is exactly what your revision rounds are for. Let us know precisely what needs adjusting and we will work through it. A project is not considered finished until you have a usable result within the agreed scope.

Do you use AI on every project?

Not automatically. An AI-assisted label simply means these tools are part of the available toolkit, not that they are applied to every job. Where AI is used, every output is checked and refined by hand before delivery, so you always receive reviewed, considered work.

Will my project be confidential?

Yes. All client information is treated as confidential, and a non-disclosure agreement can be signed on request, as this is available on every listing.

How do I communicate with you during the project?

Through the messaging system, with replies typically sent within 24 hours on weekdays.

Do I need a logo first?

Yes, the identity kit is built around an existing logo. If you do not have one, check our logo design listing or message us to combine both into one order.

What file formats will I receive?

You receive a PDF brand guide, along with editable source files for the templates included in the mid and top-tier packages.

Can I request specific platforms for my templates?

Yes, list the platforms you need in your brief and templates will be sized correctly for each one.

What if I want to add more templates later?

Extra templates can be added afterwards as a paid add-on, message us for a quote.

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