A logo tells people what your brand looks like. A full identity kit tells everyone how to use it consistently, from colour choices to layout rules.
- Colour palette supplied with exact HEX, RGB and CMYK values
- Font pairing guidance for headline and body text
- Logo usage rules covering correct and incorrect applications
- Foundational brand rules delivered in a polished PDF
- Up to 2 rounds of revisions on every package
The mid-tier package builds on this foundation with a single-sided business card layout and social media templates sized for 2 platforms.
The top package extends the kit further with letterhead artwork, an email signature, 3 social media post templates for one platform, and a full written brand style guide bringing every element together.
A logo answers a single question: what does the brand look like? Everything else ā which colours belong together, which fonts sit where, how the mark behaves on light or dark backgrounds ā needs its own set of rules. Without them, every printer, freelancer or new hire fills the gaps their own way, and the brand starts to look slightly different wherever it shows up. That inconsistency is often the first thing a customer notices, even if they cannot say exactly why something feels off.
We put together a visual identity kit that gives your whole team, and anyone working alongside you, one shared reference point. It is written to be handed straight to a designer, a print supplier, a social media manager or a new employee, so the brand stays recognisable everywhere it appears.
The kit is built to be used, not just admired. Overly elaborate guidelines rarely get followed in practice, so ours are kept clear and practical, matched to how your business actually operates day to day.
What is included
- Colour palette with precise HEX, RGB and CMYK codes for accurate colour across print and screen
- Font pairing recommendations with notes on where each typeface should be used
- Logo usage guidance, including which version to use and common mistakes to avoid
- Entry-level package: the core brand foundation, delivered as a polished PDF
- Mid-tier package adds business card artwork plus social profile and cover templates for 2 platforms
- Top-tier package adds letterhead, an email signature, 3 social media post templates and a comprehensive written style guide
Every package carries up to 2 rounds of revisions. If you do not yet have a logo, get in touch before ordering so we can quote a combined logo and identity kit.
What happens after you buy
Your order opens its own thread here the moment it is paid, and everything about that
order - questions, changes and the final report - happens in it.