Complete brand voice guide for consistent cross-platform communication
Content writing · delivered in 3 days
This package delivers a fully bespoke brand voice guide, built from the ground up around your organisation and the people you are trying to reach.
- Written specifically for your business and its audience, not adapted from a template
- A clear brand personality definition
- Tone of voice direction for different situations, from marketing copy to support replies
- Guidance on approved language, including words and phrases to avoid
- Style rules covering sentence construction, punctuation and formality
- Before-and-after examples that show the voice applied to real content
- A one-page quick-reference sheet your whole team can use day to day
- Two rounds of revisions included
When your homepage, your newsletters and your social channels each sound like a different author, that is not a writing shortfall, it is a missing brand voice. Left unaddressed, every new piece of content you publish only widens the gap, whether or not it is obvious at first glance.
A brand voice guide solves this directly. It sets out exactly how your organisation communicates: its personality, its tone, the specific vocabulary that belongs to your brand and the vocabulary that does not, plus the stylistic choices that keep everything sounding like you, regardless of platform or author. This is not a technical grammar manual. It is a practical, usable reference for anyone tasked with writing on your behalf.
This document becomes the backbone that ties together your website, social presence, email marketing, sales collateral and internal communications. Without it, every new piece of writing starts again from zero. With it, your output reads as deliberate, because it is. This matters most when you bring in freelancers, add new staff who write, hand work to an outside agency, or grow any part of the business that depends on communication.
What the guide typically covers:
- Brand personality — the traits that shape how your brand sounds
- Tone guidance — how tone shifts between, say, sales messaging and customer support
- Language rules — approved terms alongside words to avoid
- Style guidance — sentence length, punctuation habits, formality and humour
- Audience profile — who you are writing for and what matters to them
- Worked examples — showing the voice applied to genuine content scenarios
- Quick-reference sheet — a single page your team can consult regularly
Every guide is built from scratch around your business, audience, goals and existing materials. Send us your brief along with the domain the order is for, and we will review what you already have before producing your custom guide within 3 days.
What happens after you buy
Your order opens its own thread here the moment it is paid, and everything about that order - questions, changes and the final report - happens in it.
Questions people ask
What is your refund policy?
All purchases are final. What you are paying for is our time and expertise, and that time goes into producing your deliverables. Every package includes revision rounds so we can address your feedback and deliver a solid result. If something needs fixing, we will do so within the original scope; work that falls outside that scope may carry extra fees. Refunds are not issued.
What if I change my mind or direction during the project?
Some shifts in direction are a normal part of the process and we will work with you on them. That said, major changes to scope partway through may affect the timeline and could mean a revised quote. Giving us thorough detail upfront is the best way to keep things on track.
What if I need this faster than your standard turnaround?
Get in touch with us before ordering and we will confirm whether a quicker turnaround is possible for your project. On most listings you can also add express delivery separately, which shortens the timeline by 2 days.
What if I’m not happy with the deliverable?
Your revision rounds exist precisely for this. Let us know exactly what needs adjusting and we will fix it. We do not consider a project finished until you have a usable result within the agreed scope and revisions.
Do you use AI on every project?
Not automatically. Being AI-assisted means these tools are part of our toolkit, not that they are applied to every single job. Whenever AI is used, we review and refine the output ourselves before it reaches you, so you are always getting our judgement, not raw machine output.
Will my project be confidential?
Yes. Client information is always treated as confidential, and we are happy to sign an NDA, which is available across all our listings.
How do I communicate with you during the project?
Through our messaging system. We reply within 24 hours on business days.
What if I don’t have much existing content?
No problem — we will build your voice guide from the ground up using your brand, your audience and your goals as the foundation.
Who is this guide?
Anyone writing for your business: you, your staff, contractors or an agency. It is a lasting reference, not a single-use document.
Should I do this before or after my website copy?
Before. Having the voice guide in place makes every piece of writing that follows quicker, easier and more consistent.
Can the guide be updated later?
Yes, brands change over time, so the guide is delivered as an editable file you can revise as needed.